THE CLIENT
Pretty Special Cakes
Brand design, collateral & brand illustrations
THE PROJECT
Pretty Special Cakes approached me looking for a new brand design to reflect a fresh direction in their cake business. Their cakes often featured fresh or sugar paste flowers, which we incorporated into the logo. I also created a suite of brand illustrations, including delicate cakes, cupcakes, and a cookie, before designing cohesive business cards and sticker designs to complete their refreshed brand identity.
• Full brand design with main logo, secondary logo.
• Colour palette + font recommendation
• Business card design
• Sticker design
• Surface pattern design for tissue paper or packaging
• Hand-drawn brand illustrations
