THE CLIENT
Great I am Kids
Branding design, packaging design & declaration card design.
THE PROJECT
Great I am kids is a Christian children’s brand who was seeking a soft brand design. As a product based business, it was important that the colour palette remained gentle and understated, allowing their products to sit in a child’s bedroom or nursery without feeling overpowering. The project evolved beyond branding into character design, where I illustrated the brand’s two man characters. From there, we expanded into a cohesive illustration suite used across their declaration cards and packaging design. This created a warm and consistent visual experience across every touch point.
• Full brand design with main logo, secondary logo
• Set of 3 mini illustrations (star, heart + rainbow)
• Character development
• Set of 28+ illustrations (see illustrations)
• Packaging design (see packaging)
