Logo Design | Brand Illustrations | Brand Strategy | Brand books | Brand Styling
Strategic branding that helps your business bloom beautifully. Together, we’ll create a one-of-a-kind brand that feels aligned, intentional, and built around your unique needs. Every project is thoughtfully crafted and you walk away with full ownership of your brand — confident, equipped, and ready to grow.
Every branding package includes a helpful PDF guide to walk you through the process. From creating your Pinterest board to learning how to use your brand once it’s finished, it’s a handy resource you can lean on during our time together — and long after.
The Starter Kit
$1567 AUD | TIMELINE: 2-3 weeks
Perfect for businesses just getting started. This package gives you the basics to launch your brand with confidence. With thoughtfully designed branding elements, you’ll have everything you need to make a memorable first impression. Starting your business journey with clarity & style.
Whats Included
• 30min Brand Discovery Call
• Mini Brand Questionnaire
• Basic Competitor Brand Research
• Primary Logo Design ( 2 Concepts + 2 revisions)
• Secondary logo ( second layout )
• Curated Colour Palette
• Font Recommendation
• A4 Style Guide – Your Brand at a Glance
• Mini Style Guide ( 5 page PDF)
– Logo usage guidelines
– Colour codes (HEX, RGB, CMYK)
– Font recommendations
• Final Files: JPG, PNG & AI files
• Full Ownership & usage rights of your Brand logos.
• Getting Started Mini Guide PDF
Your choice of 2 Items Listed:
• Letter Head
• Email Signature
• Business Card design
• Sticker Design
• Newsletter Header Image
• 1 x Launch Graphic ( Instagram/Facebook)
• A6 Or A5 Postcard x 2 sides
• Facebook Banner
The Starter Kit
$1567 AUD | TIMELINE: 2-3 weeks
Perfect for businesses just getting started. This package gives you the basics to launch your brand with confidence. With thoughtfully designed branding elements, you’ll have everything you need to make a memorable first impression. Starting your business journey with clarity & style.
Whats Included
• 30min Brand Discovery Call
• Mini Brand Questionnaire
• Basic Competitor Brand Research
• Primary Logo Design ( 2 Concepts + 2 revisions)
• Secondary logo ( second layout )
• Curated Colour Palette
• Font Recommendation
• A4 Style Guide – Your Brand at a Glance
• Mini Style Guide ( 5 page PDF)
– Logo usage guidelines
– Colour codes (HEX, RGB, CMYK)
– Font recommendations
• Final Files: JPG, PNG & AI files
• Full Ownership & usage rights of your Brand logos.
• Getting Started Mini Guide PDF
Your choice of 2 Items Listed:
• Letter Head
• Email Signature
• Business Card design
• Sticker Design
• Newsletter Header Image
• 1 x Launch Graphic ( Instagram/Facebook)
• A6 Or A5 Postcard x 2 sides
• Facebook Banner
Little Seedling Package
$1827 AUD | TIMELINE: 4-6 weeks
Perfect for businesses just getting started. This package gives you the basics to launch your brand with confidence. With thoughtfully designed branding elements, you’ll have everything you need to make a memorable first impression. Starting your business journey with clarity & style.
Whats Included
• 30 min Brand Discovery Call
• Detailed Brand Questionnaire
• Basic Foundation Brand Strategy
• Competitor Brand Research
• Brand Personality Mood Board
• Primary Logo Design (2 Concepts + 2 revisions)
• Secondary Logo (2 Concepts + 2 revisions)
• Sub-mark/ Brand Mark
• Curated Colour Palette
• Font Recommendation (Primary + Secondary)
•Brand Illustrations or Icons set (3-5* custom elements)
• A4 Style Guide – Your business at a glance
• Brand Style Guide (10 page PDF)
– Brand strategy page
– Logo usage guidelines
– Colour codes (HEX, RGB, CMYK)
– Font recommendations
– Basic brand direction guidance
• Final Files: JPG, PNG & AI files
• Full Ownership of your Brand including logos & illustrations.
• Getting Started PDF Guide
+ Your choice of 3 Collateral Items
You can find a list of collateral options here
These will be provided as print ready PDF, JPG or PNG Depending on what options are chosen
Package contains design work only. No printing in included.
If this sounds like you & you’d love to work with me on your next project I’d love to hear from you. You can get in touch with me or visit my services page to learn more about what I offer.
Bloom + Grow Package
$800 aud | TIMELINE: 6-8 weeks
Perfect for businesses just getting started. This package gives you the basics to launch your brand with confidence. With thoughtfully designed branding elements, you’ll have everything you need to make a memorable first impression. Starting your business journey with clarity & style.
Whats Included
• 30 min Brand Discovery Call
• In-Depth Brand Questionnaire
• Research & Brand Strategy.
• Brand personality Mood Board
• Primary Logo Design (2 Concepts + 2 revisions)
• Secondary logo (2 Concepts + 2 revisions)
• Sub-mark/ Brand Mark
• Curated Colour Palette
• Font Recommendation (Primary + Secondary)
• 6 x brand Illustrations or Icons
• A4 Style Guide – Your business at a glance
• Brand Style Guide (10 page PDF)
• Final File logo Suite( JPG, PNG, AI)
• Getting Started PDF Guide
Your choice of 4 Items
Package contains design work only. No printing in included.
If this sounds like you & you’d love to work with me on your next project I’d love to hear from you. You can get in touch with me or visit my services page to learn more about what I offer.
The Little Seed (Logo Only)
$727AUD | TIMELINE: 2 weeks
Perfect for businesses just getting started. This package gives you the basics to launch your brand with confidence. With thoughtfully designed branding elements, you’ll have everything you need to make a memorable first impression. Starting your business journey with clarity & style.
Whats Included
• Mini Brand Questionnaire
• Primary Logo ( 2 Concepts + 2 revisions)
• Colour Palette + Colour codes
• 1 Page Brand Style Guide PDF
• Final Files: JPG, PNG & AI files
You can get in touch with me or visit my services page to learn more about what I offer.
Collateral Items
These are the practical and beautifully designed materials that bring your brand to life across every touchpoint. Collateral helps your business feel cohesive, professional, and instantly recognisable, whether online or in print.
Print Ready Collateral
• Business Cards
• Letterheads
• Envelope Design
• With Complements Slips
• Gift Vouchers
• A6 Or A5 Flyer (2 Sides)
• DL Flyer (2 Sides)
• Thank you Card
• Small Sticker or Magnet Design
• Swing Tag Design
• Poster Design A3
• Price list / Menu A4 (2 Sides)
• Email Signature
• Business Card design
• Sticker Design
• Newsletter Header Image
• 1 x Launch Graphic ( Instagram/Facebook)
• A6 Or A5 Postcard x 2 sides
• Facebook cover + Avatar design
Please Note: I provide print ready files & do not offer printing.
If additional illustrations or images are needed there will be an additional fee.
Digital Collateral
• Email Signature
• Website Advert
• Podcast Artwork
• Social Media Templates -Set of 3
• Brand Pattern Design (Basic)
Created from your brand graphics
• 1 Hero Brand Illustration
• Newsletter Header Image
• Facebook Banner + Profile image
• Set of 5 Instagram Highlights
✦ Custom Requests ✦
If you’re looking for something not listed above, or feel that a custom branding package would better suit your needs, please feel free to email me. I’d be more than happy to discuss your ideas and provide a tailored quote that aligns with your vision.
Deliverables Explained
A little guide to what each inclusion is and how it supports your brand.
Brand Discovery Call
A relaxed 1:1 conversation where we explore your vision, goals and the heart behind your business. This helps shape the creative direction for your entire brand.
Brand Questionnaire
A guided set of questions designed to bring clarity to your ideas, audience and brand personality before design begins.
Primary Logo
Your main logo — the core visual mark that represents your brand across all platforms.
Secondary Logo
A supporting variation of your primary logo, giving you flexibility for different layouts and uses.
Sub-mark
A simplified or icon version of your logo, perfect for smaller spaces like social media avatars, favicons, or watermarks. It keeps your brand recognisable in any context.
Colour Palette
A curated selection of brand colours chosen to reflect your personality and create a cohesive look.
Font Selection
Carefully selected typefaces that complement your brand voice and ensure consistency across digital and print.
Brand Illustrations
Custom illustrated elements created specifically for your brand to add personality, charm and uniqueness.
Pattern Design
A seamless custom pattern or texture developed from your brand elements to create a cohesive visual world.
Collateral Items
Ready-to-use brand materials such as business cards, stationery, social media templates, or other printed/digital assets. These bring your brand to life across all touchpoints. See list above.
Brand Style Guide
A beautifully presented document outlining how to use your logos, colours and fonts clearly and consistently.
Final Files
High-resolution and web-ready versions of your brand assets, supplied in the formats you’ll need moving forward.
Getting Started Guide
A supportive PDF resource filled with tips to help you confidently implement your new brand.
Note:
If you have any questions about the deliverables or would like clarification on anything included in your package, please don’t hesitate to contact me. I’m here to make sure you feel confident and excited about your brand every step of the way.
FARMERS | FLORISTS | KIDS APPAREL & PRODUCTS | PHOTOGRAPHERS | BUILDERS | CAFES | FOOD PRODUCT BRANDS | WRITERS
I work with a range of clients in divers industries. The above are just a few industries I’ve worked with.
