Logo Design | Brand Illustrations | Brand Strategy | Brand books | Brand Styling
Strategic branding that helps your business bloom beautifully. Together, we’ll create a one-of-a-kind brand that feels aligned, intentional, and built around your unique needs. Every project is thoughtfully crafted and you walk away with full ownership of your brand — confident, equipped, and ready to grow.
Every branding package includes a helpful PDF guide to walk you through the process. From creating your Pinterest board to learning how to use your brand once it’s finished, it’s a handy resource you can lean on during our time together — and long after.
Ready to start your branding journey? Fill out the enquiry form at the bottom of this page, and we’ll begin bringing your vision to life.
The Starter Kit
$1567 AUD | TIMELINE: 2-3 weeks
Perfect for businesses just getting started. This package gives you the foundations to launch your brand with confidence. With thoughtfully designed branding elements, you’ll have everything you need to make a memorable first impression. Starting your business journey with clarity & style.
What You’ll Receive
• 30min Brand Discovery Call
• Mini Brand Questionnaire
• Basic Competitor Brand Research
• Primary Logo Design ( 2-3* Concepts + 2 revisions)
• Secondary logo ( second layout )
• Curated Colour Palette
• Font Recommendation
• A4 Style Guide – Your Brand at a Glance
• Mini Style Guide ( 5 page PDF)
• Final Files: JPG, PNG & AI files
• Full Ownership & usage rights of your Brand logos.
• Getting Started Mini Guide PDF
Your choice of 2 Items Listed:
• Letter Head
• Email Signature
• Business Card design
• Sticker Design
• Newsletter Header Image
• 1 x Launch Graphic ( Instagram/Facebook)
• A6 Or A5 Postcard x 2 sides
• Facebook Banner
Notes:
* You’ll receive two thoughtfully designed logo concepts created just for you. If neither feels like the perfect fit, I’ll create a third concept based on your feedback to make sure you feel truly happy and confident with your final logo.
Little Seedling Package
$2827 AUD | TIMELINE: 4-6 weeks
Perfect for growing businesses ready to elevate their brand with greater depth and direction — and equally valuable for startups wanting to build strong foundations from the very beginning. This package blends strategy and creativity to create a cohesive, distinctive identity that helps you show up confidently and consistently across every touchpoint.
What You’ll Receive
• 30min Brand Discovery Call
• Detailed Brand Questionnaire
• Basic Foundation Brand Strategy
• Competitor Brand Research
• Brand Personality Mood Board
• Primary Logo Design (2-3 Concepts* + 2 Revisions)
• Secondary Logo (2 Concepts + 2 Revisions)
• Sub-mark/ Brand Mark
• Curated Colour Palette
• Font Recommendation (Primary + Secondary)
• Brand Illustrations or Icon Set (3-5** Custom Elements)
• Social Media Profile Logo | Favicon JPG Image
• Your Choice of 3 Collateral Items – See options here
• A4 Style Guide – Your Business at a Glance
• Brand Style Guide (10 page PDF)
• Final Files: JPG, PNG & AI Files
• Full Ownership of Your Brand Including Logos & Illustrations.
• Getting Started PDF Guide
Package contains design work only. No printing is included. Clients receive print ready files ready to supply to their chosen printer.
Notes:
* You’ll receive two thoughtfully designed logo concepts created just for you. If neither feels like the perfect fit, I’ll create a third concept based on your feedback to make sure you feel truly happy and confident with your final logo.
** The number of illustrations or Icons created (3-5 Custom elements) is determined by the amount of detail/size of the illustrations.
Bloom + Grow Package
$3767 AUD | TIMELINE: 6-8 weeks
Designed for established or scaling businesses seeking a fully immersive brand experience, while also offering ambitious startups the opportunity to launch at a premium level from day one. This comprehensive package combines strategy, custom illustration, and refined design to create a deeply aligned, memorable brand ready to support your next stage of growth.
What You’ll Receive
• 30min Brand Discovery Call
• Detailed Brand Questionnaire
• In-Depth Brand Strategy
• Competitor Brand Research
• Brand Personality Mood Board
• Primary Logo Design (2-3* Concepts + 2 Revisions)
• Secondary Logo (2 Concepts + 2 Revisions)
• Sub-mark/ Brand Mark
• Curated Colour Palette
• Font Recommendation (Primary + Secondary)
• Brand Illustrations or Icon set (6-10** Custom Elements)
• Pattern or Texture Design (Perfect for Packaging )
• Your Choice of 5 Collateral Items – See options here
• Social Media Profile Logo | Favicon JPG Image
• A4 Style Guide – Your business at a glance
• Brand Style Guide (15 page)
• Final Files: JPG, PNG & AI files
• Full Ownership of Your Brand. Includes Logos, Illustrations & Pattern.
• Getting Started PDF Guide
Package contains design work only. No printing is included. Clients receive print ready files ready to supply to their chosen printer.
Notes:
* You’ll receive two thoughtfully designed logo concepts created just for you. If neither feels like the perfect fit, I’ll create a third concept based on your feedback to make sure you feel truly happy and confident with your final logo.
** The number of illustrations or Icons created (3-5 Custom elements) is determined by the amount of detail/size of the illustrations.
The Little Seed (Logo Only)
$727AUD | TIMELINE: 2 weeks
Perfect for startups wanting a lovely, cohesive brand without the full investment. This package provides a professionally designed logo, a curated colour palette, and a simple style guide — giving you a confident, polished starting point as you begin your journey.
What You’ll Receive
• Mini Brand Questionnaire
• Primary Logo ( 2 Concepts + 2 revisions)
• Secondary Logo Layout
• Colour Palette + Colour codes
• 1 Page Brand Style Guide PDF
• Final Files: JPG, PNG & AI files
Collateral Items
These are the practical and beautifully designed items that bring your brand to life across every touchpoint. Collateral helps your business feel cohesive, professional, and instantly recognisable, whether online or in print.
These will be provided as print-ready PDF, JPG or PNG files, depending on the options you choose and their intended use.
Print Ready Collateral
• Business Cards
• Letterheads
• Envelope Design
• With Complements Slips
• Gift Vouchers
• A6 Or A5 Flyer (2 Sides)
• DL Flyer (2 Sides)
• Thank You Card
• Small Sticker or Magnet Design
• Swing Tag Design
• Poster Design A3
• Price List / Menu A4 (2 Sides)
Please Note: I provide print ready files & do not offer printing.
If additional illustrations or images are needed there will be an additional fee.
Digital Collateral
• Email Signature
• Website Advert
• Podcast Artwork
• Social Media Templates -Set of 3
• Brand Pattern Design (Basic)
Created from your brand graphics
• 1 Hero Brand Illustration
• Newsletter Header Image
• Facebook Banner + Profile image
• Set of 5 Instagram Highlights
✦ Custom Requests ✦
If you’re looking for something not listed above, or feel that a custom branding package would better suit your needs, please feel free to email me. I’d be more than happy to chat through your ideas and provide a quote that aligns beautifully with your vision and goals.
Deliverables Explained
A little guide to what each inclusion is and how it supports your brand.
Brand Discovery Call
A 1:1 conversation where we explore your vision, goals and the heart behind your business. This helps shape the creative direction for your entire brand.
Brand Questionnaire
A guided set of questions designed to bring clarity to your ideas, audience and brand personality before design begins.
Primary Logo
Your main logo — the core visual mark that represents your brand across all platforms.
Secondary Logo
A supporting variation of your primary logo, giving you flexibility for different layouts and uses.
Sub-mark
A simplified or icon version of your logo, perfect for smaller spaces like social media avatars, favicons, or watermarks. It keeps your brand recognisable in any context.
Colour Palette
A curated selection of brand colours chosen to reflect your personality and create a cohesive look.
Font Selection
Carefully selected typefaces that complement your brand voice and ensure consistency across digital and print.
Brand Illustrations
Custom illustrated elements created specifically for your brand to add personality, charm and uniqueness.
Pattern Design
A seamless custom pattern or texture developed from your brand elements to bring your brand visuals together.
Collateral Items
Ready-to-use brand materials such as business cards, stationery, social media templates, or other printed/digital assets. These bring your brand to life across all touchpoints. See list above.
Brand Style Guide
A beautifully presented document outlining how to use your logos, colours and fonts clearly and consistently.
Final Files
High-resolution and web-ready versions of your brand assets, supplied in the formats you’ll need moving forward.
Getting Started Guide
A supportive PDF resource designed to guide you through your brand journey. It includes tips on creating a Pinterest board, giving feedback, contacting me, and an outline of the project timeline — everything you need to guide you through the process.
Note:
If anything about the deliverables is unclear, or you have any questions, feel free to reach out — I’m happy to help!
FAQ
Do I Own My Brand?
Once your project has been paid in full, you will receive all final files along with full copyright ownership of your logos and brand illustrations. From this point forward, the brand assets are entirely yours to use across all platforms and applications.
How Are My Logo Files Provided?
Your final logo files will be supplied in transparent PNG, JPG, and vector AI (Adobe Illustrator) formats — giving you everything you need for print, digital use, and even large-scale signage. Each logo is provided in full colour, solid black, and solid white to ensure flexibility across different applications. If required, alternative colour variations can also be supplied using your brand palette.
How do I start my project?
To get started, please fill out my branding enquiry form below. It’s tailored specifically to my branding packages and collects the key information needed to begin your project with clarity and ease.
FARMERS | FLORISTS | KIDS APPAREL & PRODUCTS | PHOTOGRAPHERS | BUILDERS | CAFES | FOOD PRODUCT BRANDS | WRITERS
I’ve had the joy of working with businesses across many different industries, each with their own story to tell.
The list above shares just a glimpse of the wonderful brands I’ve supported.
Located in Ballarat, VIC, Australia
Working with brands from around the world.
